Case Study
Retail Design
Nike's Unleash Speed NFL Retail launch was the most all- encompassing retail design campaign I have been a part of. From creative conception to typography exploration, photoshoot art direction, print and digital layout creation to final print production retail layout design, this project had so many different components of the design process.
Typographic Lockup Studies
Several rounds of exploration in illustration and 3D on creating a energetic typographic lockup which reflected the "unleashing speed" feel for the campaign's primary headline.
Layout & Photography Guidelines
Once creative elements are approved, exploring layout compositions with photography and typography. Several crop examples of photography, print graphics, and retail scenarios are then created and dropped into a retail directive document that showcases best layout and design practices as a guideline book distributed to retail install vendors worldwide.
Retail Examples
Once creative elements are approved, exploring layout compositions with photography and typography. Several crop examples of photography, print graphics, and retail scenarios are then created and dropped into a retail directive document that showcases best layout and design practices as a guideline book distributed to retail install vendors worldwide.
Digital Retail
Graphics created as buttons for web/digital.
Print Applications
Examples of posters, wildposts, and magazine spreads.
Retail Lab
Before retail design is finalized and live in stores and Niketowns, the Nike Retail lab is where signage, merchandising and retail strategy is developed. Part of the process was designing Unleash Speed elements for the Retail Lab.
Collaborators
HERENOW Graphic Design, 3D Artists & Project Managers
Corey Green, Eric Lora, Peter Stevens, Michael Welch, Natalie Waldref, Jesse Luidhardt, Justin Anderson, Cory Bauer, Evan Wilcox, Deke Hopkins